А.В. Щипцова.
Мультиномиальный логит-анализ и конкурентное поведение на рынке
// Труды КарНЦ РАН. No 5. Сер. Математическое моделирование и информационные технологии, вып. 2. 2011. C. 120-124
A.V. Shchiptsova. Multinomial logit analysis and competitive behaviour in the market // Transactions of Karelian Research Centre of Russian Academy of Science. No 5. Mathematical Modeling and Information Technologies. 2011. Pp. 120-124
Keywords: multinomial logit analysis, Hotelling's duopoly on the plane, Nash equilibrium.
The paper considers application of the multinomial logit model for estimation of the customer demand for a product in the market. Customer demand depends on the price and distance from a customer to a market actor. We examine the players' competitive behaviour in the market using Nash equilibrium. Computational modeling with multinomial logit analysis is presented.